Module 2: Script Writing with AI

Which is exactly why script writing is the easiest YouTube service to sell.

Megan Cruz writes AI-assisted scripts for eight YouTube creators, charging £150-350 per script. She delivers 2-3 scripts per week and earns about £5,000/month. Each script takes her 45-90 minutes. Before AI, a script of this quality would take a professional writer 4-6 hours.

"The AI gives me structure and research in minutes," Megan says. "My job is adding the creator's personality, punching up the hooks, and making it sound like them, not like a chatbot."

The Script Writing Process

Step 1: Briefing (10 minutes)

Get this from the creator before writing anything:

• Video topic and angle


• Target audience (who's watching this?)


• Key points they want to cover


• Their opinion or take on the topic


• Any stories or examples they want to include


• Desired length (usually 8-15 minutes = 1,200-2,250 words)


• Reference videos they like the style of

Use ChatGPT or Perplexity to research the topic deeply. Then build the outline:

• Hook (first 30 seconds): The thing that stops the scroll. A shocking stat, a provocative question, or a story that creates tension.


• Setup (1-2 minutes): Context. Why should the viewer care?


• Body (6-10 minutes): The meat. Structured in 3-5 clear sections, each with a point, evidence, and a transition.


• Climax/Payoff (1-2 minutes): The big insight, reveal, or conclusion.


• CTA (30 seconds): Subscribe, comment, watch next video.

Feed the outline plus research to ChatGPT with the creator's voice guide. Key instruction: "Write this as a spoken script, not an essay. Use short sentences. Include pauses and emphasis notes. Write how someone talks, not how they write."

This is where you earn your money. Raw AI scripts sound like AI. Your job:

• Add the creator's catchphrases and speech patterns


• Punch up the hook — make the first 10 seconds irresistible


• Cut anything that sounds generic or could be about any topic


• Add "pattern interrupts" every 2-3 minutes (a joke, a visual cue, a direct question)


• Read it aloud. If it sounds awkward spoken, rewrite it.

Send with a brief note: "Here's the script for [topic]. I went with [angle] because [reason]. The hook references [stat/story] which I verified at [source]. Let me know if you want the tone adjusted."

Professional delivery like this builds trust fast.

The Voice Guide (Critical)

Before writing your first script for a creator, build their voice guide. Watch 5-10 of their videos and document:

• Vocabulary: Words they use constantly, words they never use


• Sentence style: Short and punchy? Long and flowing? Mix?


• Humour: Sarcastic? Self-deprecating? Dad jokes? None?


• Openings: How do they typically start? "What's up guys" or "So here's the thing"


• Transitions: How do they move between topics?


• Energy level: High-energy throughout or calm and building?


• Catchphrases: Anything they repeat across videos

Script Formats That Sell

Different YouTube formats need different script approaches:

• Educational/how-to: Problem → steps → result. Clarity is king.


• Commentary/opinion: Hook with controversy → present evidence → reveal your take


• Story-based: Cold open with tension → backstory → escalation → resolution → lesson


• Listicle: Tease the best item → deliver items → callbacks → wrap up


• Vs/comparison: Set up the debate → case for A → case for B → verdict

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