Module 2: AI Services You Can Offer
Building an AI Agency
Nick Saraev, who runs an AI automation agency generating over $40K/month, built his entire business around one specific service first: building Make.com automations for SaaS companies. Not "AI consulting." Not "digital transformation." Automations. For SaaS companies. On Make.com.
That specificity is what got him clients. Let me show you the services that actually sell.
The Seven Service Categories That Print Money
1. AI Workflow Automation (Highest Demand)
This is the bread and butter. Businesses have repetitive processes that eat hours every week. You connect their tools using Make, Zapier, or n8n, add AI processing in the middle, and save them 10-30 hours per week.
Real examples that sell:
- Lead comes in → AI qualifies it → CRM updates → personalised email sends automatically
- Customer support email arrives → AI categorises it → drafts response → routes to right person
- Invoice received → AI extracts data → enters into accounting software → flags anomalies
Typical pricing: £1,500–£5,000 per automation. £500–£2,000/month retainer for maintenance.
2. AI Content Systems
Not "we'll write your blog posts with ChatGPT." That's commoditised already. Instead: building content production systems.
You set up a pipeline where the client inputs a topic, and the system produces a blog post draft, three social media variants, an email newsletter version, and SEO metadata — all in their brand voice, using their style guide.
Typical pricing: £3,000–£8,000 setup. £1,000–£3,000/month management.
3. Custom Chatbots and AI Assistants
Every business wants a chatbot now. Most chatbots are terrible. The ones that work are trained on the company's actual data — their FAQs, product catalogue, policies, and past customer interactions.
Tools like Voiceflow, Botpress, or custom GPTs make this accessible without coding. The value isn't in the tech — it's in the training data curation and conversation design.
Typical pricing: £2,000–£10,000 build. £500–£1,500/month management.
4. AI-Powered Data Analysis and Reporting
Small businesses are sitting on data they never look at. You build dashboards and automated reports that actually tell them what's happening and what to do about it.
Connect their Google Analytics, CRM, and sales data → AI analyses trends → produces a weekly report in plain English with specific recommendations.
Typical pricing: £2,000–£6,000 setup. £800–£2,000/month.
5. AI Training and Workshops
Companies will pay £2,000–£10,000 for a half-day workshop teaching their team to use AI tools effectively. This is the highest-margin service because your prep time is mostly one-time, and you can deliver the same workshop (customised) to multiple clients.
Typical pricing: £2,000–£5,000 per half-day workshop. £5,000–£15,000 for a full programme.
6. AI Strategy and Audits
Walk into a business, assess their operations, identify where AI can save time and money, and deliver a prioritised roadmap. This is pure consulting — high margin, but requires confidence and business acumen.
Typical pricing: £1,500–£5,000 per audit. Often leads to implementation work worth 5-10x the audit fee.
7. AI-Enhanced Creative Services
Video editing with AI tools, AI-generated visuals for marketing, AI-assisted design systems. This works best if you have existing creative skills to layer AI onto.
Typical pricing: Varies widely. £500–£5,000 per project.
When choosing which AI services to offer, what's the most important criterion?
Don't Offer Everything — Here's Why
The agencies that struggle try to be the "AI everything" shop. The agencies that thrive pick one or two services, master them, build systems around them, and only expand once those services are dialled in.
My recommendation: Start with ONE service from the list above. Get five paying clients. Build your delivery system. Then — and only then — add a second service.
Nick Saraev didn't add his second service until he was consistently booked with automations. That restraint is what allowed him to build systems instead of constantly reinventing his delivery.
Which service offering strategy works better for a new AI agency?
Which prompt is better?
How to Pick Your First Service
Ask yourself three questions:
1. Which service can I deliver TODAY with my current skills? (Don't pick something that requires three months of learning)
2. Which service has the shortest sales cycle? (Automations and chatbots sell fastest because the ROI is obvious)
3. Which service leads to recurring revenue? (Anything with a monthly retainer component)
If you're stuck: start with AI workflow automation. It's the easiest to demonstrate ROI, the fastest to deliver, and naturally converts to retainer work.
You should choose your AI agency services based purely on which services have the highest profit margins.
Service Definition
Help me define a specific AI service offering for my agency. My skills: I'm proficient with ChatGPT, Claude, Make.com, and Canva. I have a background in marketing operations. My target market: E-commerce brands doing £500K-£5M in revenue My preferred service area: AI workflow automation Create a detailed service description including: 1. Service name (something clients understand, not jargon) 2. What exactly I deliver (specific deliverables list) 3. The problem it solves (in the client's words) 4. Timeline to deliver 5. What I need from the client to get started 6. Three specific examples of automations I could build for e-commerce brands Make it sound like a real service page, not a generic description.
Service Packaging
I offer AI workflow automation for e-commerce brands. Help me create three service tiers: Tier 1 (Starter): Entry-level package for businesses new to automation Tier 2 (Growth): Mid-range for businesses ready to automate multiple processes Tier 3 (Scale): Premium for businesses wanting comprehensive AI integration For each tier, specify: - What's included (be specific — number of automations, support hours, etc.) - Price point (UK market) - Ideal client profile - Upsell path to the next tier The tiers should be genuinely different, not just "more of the same."
Competitive Differentiation
I'm starting an AI automation agency targeting UK e-commerce brands. Most competitors position themselves as generic "AI agencies" or "automation consultants." Help me identify 5 specific angles I could use to differentiate, based on: - Specialising in a sub-niche of e-commerce (e.g., Shopify stores, DTC brands, subscription boxes) - Offering a unique delivery model (e.g., done-in-a-day, performance-based pricing) - Focusing on a specific outcome (e.g., "we guarantee 20 hours saved per week") - Leading with a specific methodology or framework For each angle, explain why it works and what the risk is.
Create a simple spreadsheet with these columns:
1. Service name
2. Can I deliver this now? (Yes/Mostly/No)
3. Time to deliver first project (days)
4. Likely price range
5. Recurring revenue potential (High/Medium/Low)
6. Sales difficulty (Easy/Medium/Hard)
Fill it in for all seven service categories from this module. Score each from 1-5 on each criterion. The highest-scoring service is your starting point.
Then: write a one-paragraph description of your first service as if you were explaining it to a business owner at a networking event. No jargon. Just "I help [who] do [what] so they get [result]."
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- 1**"AI consulting" is not a service** — get specific about what you deliver and for whom
- 2**AI workflow automation is the best starting service** for most new agencies — clear ROI, fast delivery, recurring revenue
- 3**Start with ONE service**, master it, then expand — the "everything AI" agency is a recipe for mediocrity
- 4**Recurring revenue is the goal** — every service should have a retainer component
- 5**Pick based on what you can deliver now**, not what sounds most impressive